New Collection — 2026
"To create a shoe that every woman — at every age and every stage — can wear as a declaration of who she is and the impact she makes."
The Collection
Drop 01 — Members First
Become part of the first W.O.M.A.N. release list for early access, launch updates, pop-up invitations, and pre-order priority before the collection opens publicly.
Walk in Purpose. Leave a Legacy.
Early Access Sign-Up
Founding members receive first notification when pre-orders open.
Reserve Your Pair
Select your colorway and prepare for the first release. This section can connect to Shopify, Stripe, Square, PayPal, or a custom preorder form when you are ready to take payments.
Colorway 01
Colorway 02
Colorway 03
Colorway 04
Colorway 05
Launch Reservation
Reserve Through ShopifyThe W.O.M.A.N. Experience
Create an intimate launch experience with RSVP access, founder storytelling, try-on appointments, influencer moments, and VIP preorder opportunities in select cities.
RSVP Interest
RSVP flow can later connect to Eventbrite, Calendly, or a custom form.
The Craft
The W.O.M.A.N. brand was born from a simple but powerful observation: the most impactful women in the world rarely have a product made specifically to honor them. Athletic brands celebrate performance. Luxury brands celebrate status. But who celebrates the woman who raised five children and started a business at 60? The activist who marched at 78? The young founder who disrupted her industry at 27?
W.O.M.A.N. does. This is a limited-edition luxury sneaker collection where every letter in the name carries a deliberate meaning — and every pair is a declaration of who she is and the impact she makes.
The Name. The Mission.
Tap each letter to reveal its meaning.
Our Story
Deirdre Gilbert is a US-based entrepreneur and creative director with a passion for celebrating women who create real change in the world. Driven by the belief that impact has no age limit, Deirdre founded W.O.M.A.N. — a luxury footwear brand that honors women from 25 to 85 who lead, inspire, and break barriers every single day.
What started as a concept became a complete brand: a limited-edition luxury sneaker collection where every letter in the name carries a deliberate meaning — Willpower, Originality, Movement, Audacity, and Now. The W.O.M.A.N. shoe is not just footwear. It is a statement, a celebration, and a movement.
Deirdre developed the full brand identity from the ground up — including the concept, name, acronym, colorway, silhouette, materials specification, packaging design, and go-to-market strategy.
"To create a shoe that every woman — at every age and every stage — can wear as a declaration of who she is and the impact she makes."
— Deirdre Gilbert, Founder
The W.O.M.A.N. brand was born from a simple but powerful observation: the most impactful women in the world rarely have a product made specifically to honor them. Athletic brands celebrate performance. Luxury brands celebrate status. But who celebrates the woman who raised five children and started a business at 60? The activist who marched at 78? The young founder who disrupted her industry at 27?
W.O.M.A.N. does.
We have women in their 80s making an impact. They deserve a shoe that reflects that power just as much as any young entrepreneur does. Impact has no age limit — from 25 to 85, women are changing the world, one bold step at a time.
Women of Impact
"Impact has no age limit. From 25 to 85, women are changing the world — one bold step at a time. W.O.M.A.N. is their shoe." — Deirdre Gilbert, Founder
Civil rights advocate and community organizer who has led voter registration drives for over five decades. Still marching. Still leading.
First-generation immigrant who built a $4M business from her kitchen table. Employs 40 women in her community. Built everything from nothing.
Youngest city council member in her state's history — championing affordable housing and women's safety legislation. Her time is now.